About Us

President and Director Rich Sells

Rich Sells has served as president of a dozen corporations, authored a book and numerous magazine articles. Recipient of the Outstanding Young Men Of America Award, Who's Who for Community Leaders of American & Leading American Executives.

American Spirit Institute was created to fill a need for professional career training in the rapidly growing fields of, massage, esthetics, holistic health, and spas. The school opened in Williamsburg, VA in 1992, and added esthetics programs in 1997 and Spiritual Studies in 2007.

Under the leadership of the school’s founder, Richard Sells, American Spirit Institute is committed to a holistic philosophy of integrating mind, body, and spirit in its courses of study and professional practices. We seek to impart to our students a broad exposure to ideas and practices in their respective fields so they will be able to enter the marketplace with a sense of competency. Just as importantly, we seek to encourage the development of healthy and caring lifestyles for our students and others.

Mindful that these courses of study are meant to complement and enhance student’s lives, we have creatively designed the program to allow students to progress through training at their own pace. Our wide range of elective classes reflect or holistic philosophy.

Testimonials:

Here's what our past graduates have to say . . .
" I have enjoyed everything involving my American Spirit Institute (ASI) experience."

" Your school has made such a difference in so many people's lives including mine!"

" Thank you for caring enough to grace us with a spiritual school as well as a learning one."
"Meredith is the best instructor I ever had."

Here's what Spa owners are saying . . .
" My esthetician taught by Monika and Meredith, give a better facial than graduates from any other school."
" Your graduates are the best! I will be hiring all my future employees from your school. "

American Spirit Institute
360 McLaws Circle
Williamsburg, VA 23185
757 220-8000